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Research papers

Radio reach and frequency revisited after 25 years: Do quintile probabilities still produce accurate estimates?

Reach and Frequency Models have been actively utilized in the United States for the planning and buying of radio announcements since the 1968 introduction of "Radio’s New Math." Curves built in the late 60's allow users of the medium to predict...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: William E. Engel
June 15, 1992
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Citation

Engel, W. E. (1992a, June 15). Radio reach and frequency revisited after 25 years: Do quintile probabilities still produce accurate estimates?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radio-reach-and-frequency-revisited-after-25-years-do-quintile-probabilities-still-produce-accurate-estimates-